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Woolworths Top TV Spender In December
The latest Register Meal figures for December are now in. The TV expenditure figures show that Woolworths has taken the number one position in advertising spending, with Coca Cola coming in a close second. In the National Press, Currys had the highest spend; Dixons and Comet closely followed in second and third place respectively. McDonalds was the highest spender on radio, with the National Lottery in second place.
| Total £m | ||
|---|---|---|
| TV | Woolworth Store | 2147 |
| Radio | McDonalds | 335 |
| Cinema | Bacardi Rum | 309 |
| National Press | Currys Store | 2730 |
| Regional Press | Co-Op Store | 487 |
| Consumer magazines | B&H Silk Cut Kingsize Filter | 399 |
| Outdoor | Bacardi Rum | 1635 |
