EMAP Elan is reported to be planning a new health and fitness magazine for the women’s market tentatively called Project Vitality.
The title will initially launch as a 100-page supplement to New Woman magazine in the spring and if it is well received will then launch as a stand-alone magazine. This is a similar situation to Zest which ran as a section in Cosmopolitan before becoming a separate title in June 1994 *Nat Mags Launch Details.
* MediaTel subscribers only
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