Google and Kantar team up for TV and online research project

Google and Kantar have teamed up for a multi-million pound research project looking with the aim of better understanding online and TV consumption habits in the UK.

According to reports in Brand Republic, the research will use a small, high-quality panel of 3,000 households that measures television and online activity from a single source, to develop greater understanding of cross-platform usage.

Google is now consulting with the media and advertising industry in the UK, including industry bodies the Internet Advertising Bureau (IAB) and Incorporated Society of British Advertisers (ISBA), about how to make the data available, but likely at a cost to users.

Click here to read the full article on Brand Republic.