The television on-demand market is set for huge growth, with revenues reaching $5.7 billion in 2016 – up 58% from 2010 – according to a new report by Digital TV Research.
Cable TV is expected to be the leading platform for on-demand services in the next five years, despite competition from DTH and OTT video services.
Western Europe and the US will supply around two-thirds of on-demand revenues by 2016, according to the report, down from their four-fifths share in 2010.
Meanwhile, the Asia Pacific region (especially China) is likely to see its share increase.
Read the full Rapid TV News article here.
