RAJAR Q3 2011: London Stations

It is all change at the top of the London chart once again, with Capital London reclaiming the number one position from Bauer’s Magic 105.4.

Global Radio’s Capital London enjoyed a healthy 4.9% QoQ increase, taking its average weekly reach to nearly 2.2 million listeners.

And in what has been a positive release for Global (with all but two of its portfolio gaining reach YoY), the group’s Heart London has also moved up to second place with a reach of more than two million listeners after a 1.9% QoQ rise, which pushes Bauer Radio’s Magic 105.4 to third place.

Magic 105.4 suffered a -12.8% QoQ decline in weekly reach (and a -7.3% YoY fall), which takes it below the two million listener mark.

In fourth place, Bauer’s Kiss 100 FM also had a weak quarter – down -8.4% QoQ to 1.7 million listeners.

After announcing positive Q2 2011 results, Total Absolute Radio (London) saw figures fall in Q3, down -7.3% QoQ and -15.4% YoY. Absolute Radio London also recorded a drop in reach (-21.7% QoQ and -24.0% YoY).

However, along with the Capital and Heart, Smooth Radio London and Choice FM London can celebrate a positive quarter. Smooth Radio saw a 25.9% QoQ rise, while Choice FM was up 14.2% QoQ.

Commercial gains were BBC’s loss with BBC London suffering a 15.4% YoY drop.

MediaTel has PowerPoint presentations available to download, featuring pre-prepared market breakdown graphs for the latest RAJAR data release – click here.