McVitie’s In Ad Boycott Call

McVitie’s has apparently called for advertisers to organise a boycott of certain ITV regions in protest at airtime inflation.

It is reported in Marketing that Mark Horgan, marketing director of McVitie’s UK, called for the move at last week’s Marketing Forum in a debate on airtime inflation, saying “If you asked me to stop spending in Laser Sales, as long as I know my competition aren’t spending in Laser, then I’m game on”.

ISBA’s director general John Hooper is said to have supported Mr Horgan’s call.

Both the ITV Network Centre and Laser would not comment on the matter.