Free title John Lewis Edition remains ahead of Condé Nast’s Glamour at the top of the Women’s Lifestyle sector, despite the handbag-sized magazine clawing back a small 0.8% PoP increase. However, over the year, Glamour is down -11.3% (almost 60,000 copies).
Freebie Stylist has also climbed into the top three after posting positive figures, while Hearst Magazines Good Housekeeping remains in fourth place after a -5.2% YoY and -8.8% PoP drop in sales.
Last period – July to December 2011 – the Women’s Lifestyle sector was still holding up fairly well, with a number of increases. However, it’s a different story this period, with just eight titles in our analysis seeing a YoY circulation uplift. Four titles posted PoP increases. Stylist, Easy Living and Image were the only titles to see a positive YoY and PoP change.
Easy Living was the stand out performance in the sector, posting a healthy 17.1% PoP increase, bucking the overall market trend.
The majority of Women’s Lifestyle titles recorded declines. In terms of actual declines, Glamour, Hello!, Look and More! were the worst hit.
| Title | Publisher | Jan-Jun 11 | Jan-Jun 12 | Actual Change | YoY % Ch | Jul-Dec 11 | PoP % Ch |
|---|---|---|---|---|---|---|---|
| John Lewis Edition | John Brown | 474,579 | 480,241 | 5,662 | 1.2 | 484,991 | -1.0 |
| Glamour | Conde Nast Publications | 530,060 | 470,138 | -59,922 | -11.3 | 466,327 | 0.8 |
| Stylist | Shortlist Media Ltd | 426,396 | 431,266 | 4,870 | 1.1 | 429,034 | 0.5 |
| Good Housekeeping | Hearst Magazines Ltd | 430,878 | 408,569 | -22,309 | -5.2 | 448,129 | -8.8 |
| Woman & Home | IPC Media | 370,284 | 353,731 | -16,553 | -4.5 | 379,896 | -6.9 |
| Cosmopolitan | Hearst Magazines Ltd | 386,852 | 353,413 | -33,439 | -8.6 | 377,580 | -6.4 |
| Hello! | Hello! Ltd | 413,311 | 352,985 | -60,326 | -14.6 | 373,226 | -5.4 |
| Yours | Bauer Consumer Media | 285,890 | 280,804 | -5,086 | -1.8 | 282,892 | -0.7 |
| Prima | Hearst Magazines Ltd | 280,207 | 264,312 | -15,895 | -5.7 | 281,636 | -6.2 |
| Marie Claire | European Magazines Limited | 250,785 | 255,021 | 4,236 | 1.7 | 266,881 | -4.4 |
| Look | Evarn Ltd | 300,161 | 250,071 | -50,090 | -16.7 | 280,481 | -10.8 |
| Red | Hearst Magazines Ltd | 231,160 | 226,116 | -5,044 | -2.2 | 231,180 | -2.2 |
| Candis | Newhall Publications | 236,075 | 223,584 | -12,491 | -5.3 | 224,468 | -0.4 |
| Vogue | Conde Nast Publications | 210,766 | 205,033 | -5,733 | -2.7 | 210,806 | -2.7 |
| Grazia | Bauer Consumer Media | 219,741 | 190,053 | -29,688 | -13.5 | 205,487 | -7.5 |
| Elle | Hearst Magazines Ltd | 197,136 | 189,568 | -7,568 | -3.8 | 195,020 | -2.8 |
| Easy Living | Conde Nast Publications | 158,038 | 164,019 | 5,981 | 3.8 | 140,123 | 17.1 |
| InStyle | IPC Media | 175,113 | 163,432 | -11,681 | -6.7 | 176,002 | -7.1 |
| Company | Hearst Magazines Ltd | 180,162 | 143,269 | -36,893 | -20.5 | 188,278 | -23.9 |
| Harpers Bazaar | Hearst Magazines Ltd | 118,740 | 119,274 | 534 | 0.4 | 120,004 | -0.6 |
| Essentials | IPC Media | 126,904 | 119,087 | -7,817 | -6.2 | 128,906 | -7.6 |
| Harrods Magazine | Harrods Ltd | 104,997 | 109,913 | 4,916 | 4.7 | 120,057 | -8.4 |
| More! | Bauer Consumer Media | 170,033 | 106,065 | -63,968 | -37.6 | 152,571 | -30.5 |
| Vanity Fair | Conde Nast Publications | 100,560 | 100,692 | 132 | 0.1 | 102,585 | -1.8 |
| Women’s Health | Hearst-Rodale | n/a | 100,289 | n/a | n/a | n/a | n/a |
| Psychologies | Hearst Magazines Ltd | 108,631 | 92,302 | -16,329 | -15.0 | 104,491 | -11.7 |
| Tatler | Conde Nast Publications | 87,616 | 87,004 | -612 | -0.7 | 88,020 | -1.2 |
| Ladies First Magazine (Wales) | Hils Publications Ltd | 35,771 | 34,795 | -976 | -2.7 | 35,470 | -1.9 |
| WM The Womans Magazine | Media Wales Ltd | 34,057 | 32,010 | -2,047 | -6.0 | 33,744 | -5.1 |
| Image | Image Publications Ltd | 21,045 | 21,624 | 579 | 2.8 | 21,261 | 1.7 |
| RSVP | RSVP Publishing Ltd | 15,109 | 12,603 | -2,506 | -16.6 | 13,304 | -5.3 |
| Total | 6,681,057 | 6,341,283 | -440,063 | -5.1 | 6,562,850 | -3.4 |
Source: ABC
MediaTel subscribers can get quick access to all the latest circulation figures in our ABC Circulation: Consumer Magazines report.
