ABC Consumer July-Dec 2013: print and digital combined

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7 minutes

To reflect the true reach of a magazine brand’s reach, for the first time ABC has issued combined digital and print data. Find out which brands came out on top.


To reflect the true reach of a magazine brand, for the first time ABC has issued combined digital and print data.

Additionally, from the January to June 2014 reporting period, all ABC consumer magazine titles will now be required to report data on a monthly basis, as well as a ‘Total Average Net Circulation’ figure for the half-year or full year.

ABC has said that the move will offer a greater level of transparency to the media industry. The monthly totals and the proportion which is ‘Actively Purchased’ will appear on each Consumer Magazine ABC certificate and also in the Issue by Issue/Monthly Consumer Magazine report.

The number of bundled subscriptions sold for a combined print and digital package will also be clearly stated on the certificate.

Commenting on the changes, Adam Crow, head of print brands at MediaCom said: “Although I welcome the improved levels of transparency, there is one note of caution: the combined circulation figure is actually ‘gross’ total containing varying levels of duplication making it difficult to establish genuine breadth of the brand.”

Similarly, Jessica Evans, media director, Carat UK added: “Whilst the inclusion of digital editions into the headline press figure is positive, the figures do not include fully interactive tablet editions, nor mobile, website or other brand extensions such as events.

“Therefore whilst it’s a step closer to analysing the total brand footprint, we’re still not entirely there yet.”

Available here are the combined digital and print figures. As not every magazine brand is included in the new data and given there is no year-on-year comparable data, Newsline has published the results separately from the full print-only market overviews, available here.

TitlePublisherPrint & Digital (gross) Jul-Dec 13Print Edition Jul-Dec 13Digital Edition Jul-Dec 13Digital Jan-Jun 13% changeDigital Jul-Dec 12% change
T3Future Publishing Ltd52,97530,65622,319––11,1581.00
The Economist – Continental Europe EditionThe Economist Newspaper Ltd245,783228,72617,05714,1160.211,6240.47
StuffHaymarket Consumer Media77,34062,39114,949––5,0931.94
The Economist – Asia Pacific EditionThe Economist Newspaper Ltd151,130136,20614,92411,5270.39,5160.57
BBC Top Gear MagazineBBC Worldwide150,884137,48213,40210,6850.35,6551.37
The Economist – United Kingdom EditionThe Economist Newspaper Ltd221,080208,43812,6428,8180.46,8790.84
GQConde Nast Publications Ltd127,040114,86712,17312,231-0.011,7790.03
Total FilmFuture Publishing Ltd67,45055,31612,13412,280-0.01,6316.44
BBC Good FoodBBC Worldwide268,844257,42411,42010,6210.19,4860.20
BBC History MagazineImmediate Media Company89,37878,23911,1398,7700.36,4310.73
New Scientist – US/Canadian SalesReed Business Information Limited28,43217,86510,5677,6550.45,3980.96
Men’s HealthHearst-Rodale213,393203,05310,34012,018-0.112,676-0.18
How It WorksImagine Publishing49,31139,27010,04110,603-0.19,6620.04
NutsIPC Media Ltd62,11853,3428,7766,1120.4n/a–
Vanity FairConde Nast Publications Ltd90,01881,3448,6748,3080.07,7280.12
VogueConde Nast Publications Ltd201,077192,7638,3147,6010.13,7031.25
WiredConde Nast Publications Ltd57,49749,2798,2188,1040.06,9610.18
MacFormatFuture Publishing Ltd23,13615,0998,037––3,3751.38
Slimming World MagazineMiles-Bramwell Executive Services Ltd458,517450,7787,739n/a–n/a–
Women’s HealthHearst-Rodale112,512105,4267,0865,5790.32,6001.73
CosmopolitanHearst Magazines UK286,043279,1276,9169,894-0.310,841-0.36
OK! MagazineNorthern & Shell PLC308,220301,3556,8654,4020.62,8731.39
N PhotoFuture Publishing Ltd30,69623,9296,767––4,9540.37
HELLO!Hello! Ltd288,331281,9236,4084,1760.52,8601.24
Time Magazine – EMEA (excluding BI/SA)Time Warner Publishing Bv317,039310,8996,140––n/a–
EdgeFuture Publishing Ltd20,48514,3516,134––3,6360.69
Elle DecorationHearst Magazines UK71,37165,6635,7086,484-0.16,563-0.13
Digital Camera MagazineFuture Publishing Ltd40,40134,8245,577––6,354-0.12
Cycling PlusFuture Publishing Ltd51,15545,6405,515––4,3890.26
Elle (U.K.)Hearst Magazines UK172,079166,6805,3996,808-0.27,070-0.24
EsquireHearst Magazines UK59,97955,0114,9685,336-0.15,942-0.16
Future MusicFuture Publishing Ltd11,1816,2164,965––4,5800.08
GlamourConde Nast Publications Ltd415,258410,4804,7784,5750.04,2480.13
BBC FocusImmediate Media Company70,08565,6934,3923,7430.23,0610.44
New!Northern & Shell Magazines Ltd378,311373,9724,3392,9200.5n/a–
Computer MusicFuture Publishing Ltd12,9208,6254,295––2,9230.47
GuitaristFuture Publishing Ltd25,04720,9314,116––1,6591.48
Men’s FitnessDennis Publishing Limited54,38750,3184,0694,892-0.23,9520.03
What Hi-Fi Sound & VisionHaymarket Consumer Media34,83230,8174,015––1,9441.07
Photo PlusFuture Publishing Ltd26,87622,9133,963––3,2460.22
Harpers BazaarHearst Magazines UK111,071107,1503,9215,043-0.25,524-0.29
.NET – The Internet MagazineFuture Publishing Ltd14,30410,6323,672––3,6060.02
Good HousekeepingHearst Magazines UK414,542410,9813,5614,567-0.23,3780.05
Computer ArtsFuture Publishing Ltd12,4268,8763,550––3,0470.17
RedHearst Magazines UK203,354199,8413,5133,4450.02,9390.20
Grand DesignsMedia 10 Ltd33,91930,4443,4752,9030.22,4350.43
Airliner WorldKey Publishing Ltd35,72432,3143,410––n/a–
Classic RockTeam Rock Ltd57,48854,1093,379––2,6080.30
Lonely Planet TravellerImmediate Media Company53,36050,0523,3082,6950.21,5371.15
Digital PhotographerImagine Publishing14,51111,2253,286––3,0480.08
Living etcIPC Media Ltd94,72891,5523,1762,7300.22,5490.25
The Economist – Middle East/Africa EditionThe Economist Newspaper Ltd26,25323,0873,1662,9970.12,5180.26
Woman & HomeIPC Media Ltd356,282353,1693,1132,3820.38002.89
Jamie MagazineJamie Magazine Ltd53,17550,1113,0642,1810.4n/a–
3D WorldFuture Publishing Ltd8,7695,7683,001––1,7160.75
What Mountain BikeFuture Publishing Ltd14,86111,8692,992––2,2040.36
Runner’s WorldHearst-Rodale80,01077,0232,987––3,328-0.10
Health & FitnessDennis Publishing Limited21,86418,8932,9713,866-0.24,164-0.29
Four Four TwoHaymarket Consumer Media87,65884,7012,9578592.48732.39
F1 Racing (UK Edition)Haymarket Consumer Media47,69844,7612,937––8392.50
PC GamerFuture Publishing Ltd22,05419,1252,929––3,241-0.10
Mountain Biking UKFuture Publishing Ltd36,29933,3772,922––2,7750.05
Mollie MakesFuture Publishing Ltd39,75536,9622,793––2,7850.00
Imagine FXFuture Publishing Ltd15,84513,1372,708––2,3710.14
WallpaperIPC Media Ltd100,46097,7972,663––2,0720.29
Time Magazine – British Isles (BI)Time Warner Publishing Bv130,114127,4522,662––n/a–
Country LivingHearst Magazines UK190,004187,3602,6443,227-0.22,5330.04
MacUserDennis Publishing Limited9,4626,9122,550––3,301-0.23
Total GuitarFuture Publishing Ltd19,26216,7742,488––1,9770.26
SFXFuture Publishing Ltd25,83523,3552,480––2,2430.11
Fast BikesFuture Publishing Ltd17,62615,3812,245––2,0500.10
Playstation OfficialFuture Publishing Ltd29,97327,7582,215––1,3200.68
Inside SoapHearst Magazines UK147,294145,0822,2121,6860.39731.27
Digital SLR PhotographyDennis Publishing Limited25,65523,4562,199––2,299-0.04
AutosportHaymarket Consumer Media23,17721,0272,150––13415.05
OliveImmediate Media Company62,24760,1782,0691,7080.29441.19
CompanyHearst Magazines UK90,11688,0592,0572,543-0.22,447-0.16
Psychologies MagazineKelsey Publishing Ltd75,47373,4172,056n/a–n/a–
House & GardenConde Nast Publications Ltd120,008117,9642,0442,301-0.12,111-0.03
Marie ClaireEuropean Magazines Limited227,729225,7082,0211,7640.19051.23
Linux FormatFuture Publishing Ltd20,23818,2831,955––1,6250.20
Golf MonthlyIPC Media Ltd52,19950,2451,9541,6410.21,0220.91
TatlerConde Nast Publications Ltd83,20981,2671,9421,8930.01,6270.19
Ideal HomeIPC Media Ltd193,101191,1971,9041,2320.57261.62
Instyle UKIPC Media Ltd146,507144,6281,8791,8340.01,5850.19
LookEvarn Ltd187,884186,0551,8291,1240.6n/a–
NowIPC Media Ltd196,726194,9481,7781,1170.6n/a–
Homes & GardensIPC Media Ltd122,230120,5111,7191,3480.31,5540.11
BBC Gardeners’ WorldImmediate Media Company197,390195,7631,6271,3460.25581.92
Women’s FitnessDennis Publishing Limited19,11517,5041,6112,088-0.21,0140.59
PC ProDennis Publishing Limited36,62935,0431,586––n/a–
AutocarHaymarket Consumer Media37,78336,2121,571––5971.63
What’s on TVIPC Media Ltd1,051,1291,049,5581,5711,1040.4n/a–
RevealHearst Magazines UK178,409176,8441,5651,4580.11,692-0.08
Official Xbox 360 MagazineFuture Publishing Ltd37,51935,9611,558––1,3680.14
Yachting WorldIPC Media Ltd17,59716,0441,553––1,4670.06
Times Higher EducationTSL Education Ltd16,50214,9821,520––3203.75
World Of InteriorsConde Nast Publications Ltd58,00856,5051,5031,589-0.11,503n/a
Conde Nast BridesConde Nast Publications Ltd53,07351,6481,425––1,0290.39
Metal HammerTeam Rock Ltd27,69426,2731,421––1,2460.14
African BusinessIC Publications Ltd25,35023,9301,420––n/a–
Conde Nast TravellerConde Nast Publications Ltd78,01476,6141,4001,711-0.21,648-0.15
Amateur PhotographerIPC Media Ltd16,87815,5051,373––1,2940.06
Yachting MonthlyIPC Media Ltd24,62423,2861,338––1,1930.12
PC PilotKey Publishing Ltd14,45213,1281,324––n/a–
New Musical ExpressIPC Media Ltd19,49118,1841,3078210.6n/a–
ChatIPC Media Ltd331,102329,8211,2819400.4n/a–
Country Homes and InteriorsIPC Media Ltd95,82394,5881,2358530.44681.64
BBC WildlifeImmediate Media Company38,47437,2401,234––7060.75
Practical Boat OwnerIPC Media Ltd29,07827,8491,229––1,0670.15
House BeautifulHearst Magazines UK118,290117,0651,2251,292-0.11,380-0.11
ComputeractiveDennis Publishing Limited91,34690,1221,224––n/a–
Gardens IllustratedImmediate Media Company34,76533,5471,2181,1020.16730.81
Classic & Sports CarHaymarket Consumer Media71,25770,0441,213––5023.26
Airforces MonthlyKey Publishing Ltd19,44718,2461,201––n/a–
Papercraft InspirationsFuture Publishing Ltd23,33422,1581,176––n/a–
BBC Easy CookBBC Worldwide45,28244,1201,1628410.44361.67
World SoccerIPC Media Ltd30,18229,0241,158––6890.68
BBC Sky at NightImmediate Media Company24,08122,9661,1151,0430.16270.78
StarNorthern & Shell PLC261,796260,6931,1036640.7n/a–
Simply KnittingFuture Publishing Ltd39,22038,1501,070––n/a–
220 TriathlonImmediate Media Company26,60625,5461,060––3082.44
Cycle SportIPC Media Ltd19,61418,5601,054––n/a–
Style at HomeIPC Media Ltd97,89096,8671,0236380.6n/a–
Cycling WeeklyIPC Media Ltd28,80927,841968––n/a–
WomanIPC Media Ltd252,239251,2969434621.0n/a–
What Digital CameraIPC Media Ltd14,97814,050928––1,193-0.22
RhythmFuture Publishing Ltd7,2956,372923––7720.20
25 Beautiful HomesIPC Media Ltd101,566100,6479198620.15950.55
Mountain Bike RiderIPC Media Ltd21,40520,495910––n/a–
Motor Boat & YachtingIPC Media Ltd12,21711,314903––9000.00
Air InternationalKey Publishing Ltd12,64211,740902––n/a–
Times Educational SupplementTSL Education Ltd48,06247,191871––n/a–
Rugby WorldIPC Media Ltd33,92233,070852––4101.08
Hornby MagazineKey Publishing Ltd35,41534,5708456020.4––
All About SoapHearst Magazines UK64,37663,5448321,075-0.26220.34
Games MasterFuture Publishing Ltd17,49216,660832––919-0.10
Prima BabyImmediate Media Company21,88021,065815n/a–n/a–
BBC Music MagazineImmediate Media Company40,82740,044783––2681.92
The TabletTablet Publishing Company Ltd20,47119,691780––n/a–
FlypastKey Publishing Ltd39,53338,764769––n/a–
Horse & HoundIPC Media Ltd44,45843,737721––n/a–
PrimaHearst Magazines UK260,734260,051683832-0.26760.01
Woman’s OwnIPC Media Ltd226,116225,4366804680.5n/a–
Woman & Home Feel Good FoodIPC Media Ltd55,11754,445672––n/a–
Web UserDennis Publishing Limited29,40828,739669––n/a–
Airfix Model WorldKey Publishing Ltd11,48810,844644––n/a–
New AfricanIC Publications Ltd39,73139,088643––n/a–
TV & Satellite WeekIPC Media Ltd155,779155,1386414550.4n/a–
Your HomeHubert Burda Media UK122,896122,266630n/a–n/a–
Homes & AntiquesImmediate Media Company57,09356,4806134930.24610.33
Cycling ActiveIPC Media Ltd23,15222,555597––n/a–
EssentialsIPC Media Ltd106,848106,2625864880.2n/a–
Women’s RunningWild Bunch Media Ltd25,84225,273569––2481.29
Time Magazine – Southern Africa (SA)Time Warner Publishing Bv39,40938,845564––n/a–
BBC Countryfile MagazineImmediate Media Company39,21638,6615554030.42561.17
Perfect WeddingImmediate Media Company25,90125,360541––n/a–
Men’s RunningWild Bunch Media Ltd13,41212,891521––3940.32
Good to Know RecipesIPC Media Ltd29,40828,8985102680.9n/a–
Country LifeIPC Media Ltd38,73938,275464––1492.11
Motorboats MonthlyIPC Media Ltd10,0179,555462––3830.21
You and Your WeddingImmediate Media Company33,01132,551460––n/a–
Pick Me UpIPC Media Ltd183,662183,2104522570.8n/a–
New StatesmanNew Statesman Ltd28,93628,495441––2240.97
Who Do You Think You Are?Immediate Media Company20,90420,482422––1881.25
Real PeopleHearst Magazines UK186,100185,682418521-0.23840.09
Cross Stitch CrazyImmediate Media Company18,80418,387417––n/a–
Card Making & PapercraftImmediate Media Company37,47837,064414––n/a–
Gurgle MagazineMedia 10 Ltd20,46220,0494133340.22071.00
The World of Cross StitchingImmediate Media Company37,38036,980400––n/a–
Beautiful KitchensIPC Media Ltd16,10515,726379––2060.84
CraftsellerImmediate Media Company18,51918,158361––––
The FieldIPC Media Ltd28,29427,966328––1531.14
Practical CaravanHaymarket Consumer Media25,84525,538307––524.90
Practical MotorhomeHaymarket Consumer Media12,39912,112287––1191.41
Railway MagazineMortons Media Group Ltd37,85337,571282––n/a–
Woman’s WeeklyIPC Media Ltd307,357307,0862712040.3n/a–
Computer ShopperDennis Publishing Limited22,04821,790258––n/a–
SoaplifeIPC Media Ltd68,12167,8912302130.1n/a–
Science UncoveredFuture Publishing Ltd24,57624,356220––––
TV TimesIPC Media Ltd254,593254,3762171540.4n/a–
Quick Cards Made EasyImmediate Media Company19,15318,940213––n/a–
TV EasyIPC Media Ltd112,675112,472203522.9n/a–
Motorsport NewsHaymarket Consumer Media9,5639,391172––731.36
Knit TodayImmediate Media Company20,84720,683164––n/a–
BestHearst Magazines UK208,706208,548158349-0.5175-0.10
Wedding (formerly Wedding & Home)Hubert Burda Media UK24,35624,205151––n/a–
Sporting GunIPC Media Ltd25,43625,294142––n/a–
Amateur GardeningIPC Media Ltd32,83632,7001361010.3n/a–
Shooting Times & Country MagazineIPC Media Ltd21,30321,173130––n/a–
The Shooting GazetteIPC Media Ltd12,53212,430102––n/a–
Anglers MailIPC Media Ltd27,80327,70994––n/a–


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