The MailOnline continues to lead the online newsbrands with the greatest number of average unique browsers – 8.2 million each day, up 5.1% month on month – according to the latest ABC figures.
However, it was the Independent’s digital platform that saw the biggest percentage growth across the month, up 6.4%.
Mirror Digital Group also saw an increase in daily viewers, up 5.5% to 1.24 million.
The Telegraph online and guardian.co.uk were the only two platforms to experience a loss over the month – down -6.2% and -2.2%, respectively – however, the guardian.co.uk still sits comfortably as the second most visited online news platform, with average daily browsers reaching almost 4.7 million.
| Site | May 13 Daily Average Unique Browsers | Apr 13 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 8,234,043 | 7,833,182 | 400,861 | 5.1 |
| guardian.co.uk | 4,665,414 | 4,771,866 | -106,452 | -2.2 |
| Telegraph | 2,853,819 | 3,041,594 | -187,775 | -6.2 |
| The Sun | 1,777,360 | 1,698,572 | 78,788 | 4.6 |
| The Independent | 1,203,826 | 1,131,150 | 72,676 | 6.4 |
| Mirror Group Digital | 1,240,902 | 1,176,217 | 64,685 | 5.5 |
Source: ABC
