The Mail Online has surged ahead of other online newspapers according to the latest data from ABC.
To coincide with DMGT’s own reports of a huge 74% increase in revenue to £28m in the year ending 30 September, the Mail Online was edging over 6.6 million daily unique readers in October – up 305,016 (4.8%) on the previous month.
| Site | Oct 12 Daily Average Unique Browsers | Sep 12 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 6,671,641 | 6,366,625 | 305,016 | 4.8 |
| guardian.co.uk | 3,909,514 | 3,633,337 | 276,177 | 7.6 |
| Telegraph | 2,887,948 | 2,679,920 | 208,028 | 7.8 |
| The Sun | 1,544,721 | 1,564,206 | -19,485 | -1.2 |
| The Independent | 825,861 | 763,685 | 62,176 | 8.1 |
| Mirror Group Digital | 764,277 | 738,236 | 26,041 | 3.5 |
Source: ABC
The Guardian.co.uk was in second place, up 7.6% with just over 3.9 million unique browsers after recovering from a dip last month in its otherwise upward trend.
Trailing behind with over 2.8 million daily online readers was the Telegraph.co.uk – but still improving with over half a million more online readers than October 2011.
On a much flatter trajectory was the Sun.co.uk with a little over 1.5 million unique readers (-1.5 on last month), and remaining in bottom place with less than a million browsers each, the Independent.co.uk and Mirror.co.uk, despite increases in online readership of 8.1% and 3.5% on last month, respectively.
