The majority of online newsbrands audited by ABC saw a fall in activity in September with Metro witnessing the biggest month on month loss.
The DMG Media-owned property suffered a massive loss of nearly half a million unique browsers (a -34% fall), with a daily average of over 925,000 browsers for the month.
Still leading the way was MailOnline which boasted 13.4 million unique browsers, translating a month on month fall of -2.5%.
The Guardian remained the second most popular national newsbrand with 8.4 million browsers, an increase of 11%, while Trinity Mirror Nationals hung onto third place despite a -9% drop in traffic.
| Site | Sep 15 Daily Average Unique Browsers | Aug 15 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 13,365,390 | 13,702,757 | -337,367 | -2.5 |
| theguardian.com | 8,370,243 | 7,521,682 | 848,561 | 11.3 |
| Trinity Mirror Nationals | 3,894,176 | 4,268,458 | -374,282 | -8.8 |
| Telegraph | 4,419,480 | 4,414,791 | 4,689 | 0.1 |
| The Independent | 2,780,560 | 2,520,455 | 260,105 | 10.3 |
| Metro | 925,535 | 1,400,115 | -474,580 | -33.9 |
| express.co.uk | 1,213,037 | 1,213,435 | -398 | n/a |
| dailystar.co.uk | 570,609 | 878,089 | -307,480 | -35.0 |
| The Sun | 1,108,861 | 1,289,922 | -181,061 | -14.0 |
| manchestereveningnews.co.uk | 582,672 | 635,511 | -52,839 | -8.3 |
| www.liverpoolecho.co.uk | 395,262 | 488,688 | -93,426 | -19.1 |
| Evening Standard | 410,250 | 424,349 | -14,099 | -3.3 |
| Wales Online | 323,104 | 257,813 | 65,291 | 25.3 |
| Birmingham Mail | 184,668 | 229,970 | -45,302 | -19.7 |
| Newcastle Chroniclelive.co.uk | 206,078 | 227,127 | -21,049 | -9.3 |
| Teesside Evening Gazette | 97,749 | 93,484 | 4,265 | 4.6 |
| Daily Post (Wales) | 74,912 | 75,570 | -658 | -0.9 |
| Huddersfield Daily Examiner | 62,134 | 53,060 | 9,074 | 17.1 |
| Coventry Telegraph | 57,907 | 56,731 | 1,176 | 2.1 |
Source: ABC
