We need a revolution in how we speak. We need to reward original language and celebrate people who get straight to the point. Because the alternative is being completely forgotten. 

IAB marketing manager, Amy Kean, examines the company’s latest engagement study, and discusses whether marketers are investing enough in their online campaigns…As the online industry grows, it’s inevitable that the way we measure campaigns should also mature. The age-old tried and tested methods may no longer apply, and at the IAB every day we’re further… Continue reading Helping FMCG Advertisers Find Out What Engagement Really Means