The premium web’s future depends on it being defined, measurable and available in industry measurement tools, warns the CEO of Ozone. (Partner content)
Damon Reeve
Damon Reeve is CEO of The Ozone Project, a company building the digital advertising environment of the future - designed to bring advertisers and premium publishers closer together through the delivery of real-world, brand-led results. Damon is incredibly passionate about championing transparency, open discourse and quality journalism in a digital world. He has previously worked with many data, media and technology companies - OpenX, Snowplow Analytics, Hereford Technologies, Authenticated Digital, Unanimis - as founder, investor and advisor to promote change and better business in advertising through technology innovation.
LATEST ARTICLES
As the industry prepares for the ICO’s AdTech Fact-Finding Forum, Damon Reeve offers a guide for the two most important links in the programmatic supply chain.
Sponsor content: The programmatic ad market is currently failing both brands and publishers, writes The Ozone Project’s Damon Reeve – here’s what marketers can do to fix it.