Brandtech CTO joins Good-Loop board

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In brief: Luttrell will serve on the board of the company as it seeks to “expand its product roadmap and further establish itself as a sustainability-focused leader” in digital advertising.

Ahmed Elkady Avatar

Ahmed Elkady Ahmed Elkady is a reporter for The Media Leader and leads our tech coverage. He joined in March 2023, having previously worked at Videonet.


Will Luttrell, the chief technology officer of The Brandtech Group, has joined ad platform Good-Loop as non-executive director.

Luttrell will serve on the board of the company as it seeks to “expand its product roadmap and further establish itself as a sustainability-focused leader” in digital advertising.

Before joining The Brandtech Group, Luttrell co-founded digital ad verification company Integral Ad Science and was also the founder and CEO of Amino Payments. The move comes as Good-Loop expands into the US after a Series A funding round of $6.1m.

https://uk.themedialeader.com/yes-you-can-reduce-carbon-in-ads-without-affecting-cost-or-performance/


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