Capital Radio Leads London Market
Capital 95.8 FM leads the London radio market with an average three million listeners each week, according to Q1 1999 radio listener figures, released by RAJAR this afternoon. The station takes a majority share of listening of 12.2% in London. Capital’s ‘indie/alternative’ station, Xfm, now reaches 354,000 people in London each week, a share of 1.0%.
| Local Stations Q1 1999 | |||
| Station | Share of Listening % | Weekly Reach % | Weekly Reach (‘000s) |
| 963/972 AM Liberty | 0.4 | 1 | 61 |
| BBC Cymru | 4.6 | 7 | 176 |
| BBC GLR | 1.2 | 3 | 294 |
| BBC GMR | 4.5 | 14 | 286 |
| BBC Radio Scotland | 9.8 | 27 | 1,143 |
| BBC Radio Ulster | 22.0 | 32 | 409 |
| BBC Radio Wales | 7.1 | 17 | 410 |
| BBC Southern Counties | 5.6 | 12 | 282 |
| BBC Wales/Cymru | 11.7 | 23 | 549 |
| BBC WM | 10.5 | 17 | 359 |
| Capital 95.8 FM | 12.2 | 30 | 2,971 |
| Capital Gold London | 5.3 | 13 | 1,328 |
| Century 105FM | 5.5 | 10 | 526 |
| Century 106 | 3.8 | 9 | 178 |
| Galaxy 105 | 5.3 | 15 | 623 |
| Heart 106.2 FM | 4.5 | 13 | 1,273 |
| Jazz FM 100.4 | 1.0 | 4 | 225 |
| Jazz FM 102.2 | 1.5 | 6 | 610 |
| Kiss 100 FM | 2.9 | 11 | 1,094 |
| LBC 1152 AM | 2.9 | 5 | 487 |
| Magic FM | 5.6 | 12 | 1,155 |
| News Direct 97.3FM | 0.9 | 5 | 534 |
| Other Listening | 2.2 | 6 | 2,949 |
| Premier Christian Radio | 0.5 | 2 | 198 |
| RTL Country 1035 AM | 0.9 | 1 | 146 |
| Spectrum Radio on 558 AM | 0.4 | 1 | 64 |
| Sunrise Radio (London) | 1.8 | 3 | 286 |
| Total BBC Asian Network | 0.8 | 2 | 94 |
| Total Jazz FM | 1.3 | 5 | 836 |
| Total London News Radio | 3.8 | 9 | 920 |
| Virgin London (AM/FM) | 4.7 | 15 | 1,489 |
| XFM | 1.0 | 4 | 354 |
EMAP Radio’s Magic FM, recently rebranded from Melody FM (see Melody FM Makes Final Transition To Magic), took a 5.6% share of listening in the capital, reaching an average of 1.2 million listeners a week. EMAP’s dance station, Kiss FM has a weekly reach of 1.1 million and a share of 2.9%. The difference in share is because people are listening to Magic FM for an average of ten hours per week and around five and a half hours for Kiss FM.
As RAJAR introduced a new methodology for audience research this quarter, year on year comparisons cannot be made.
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