29 Mar 2009 | The Media Leader Staff Carat Global Advertising Forecasts This table shows Carat’s latest global advertising forecasts, with figures for the USA, UK, China, Germany and France, among others. Year on year % growth at current prices 2009 2010 2011 Global -9.0 2.9 4.0 USA -14.1 0.2 1.4 Canada -3.6 1.2 2.1 Western Europe -11.3 0.6 2.1 UK -12.0 2.9 4.2 Germany -7.4 -2.6 -1.2 France -6.3 1.7 2.8 Italy -13.8 0.2 1.5 Spain -24.3 -2.0 1.0 Nordics -17.4 0.1 2.3 C&EE -21.3 3.0 6.5 Russia -24.5 1.5 6.9 Asia Pacific -0.5 6.8 7.2 Japan -11.8 -3.1 -3.1 China 12.2 16.1 16.6 Australia -5.0 2.3 3.2 Source: Carat, March 2010 Global % share of advertising spend 2009 2010 2011 Television 43.9 45.2 46.1 Newspapers 21.6 20.3 19.4 Magazines 10.7 10.0 9.6 Radio 6.9 6.9 6.7 Cinema 0.5 0.5 0.6 Outdoor 6.3 6.3 6.3 Online 10.1 10.8 11.3 Source: Carat, March 2010 By sector, global year on year % growth at current prices 2009 2010 2011 Television -4.8 6.0 6.1 Newspapers -14.0 -2.9 -0.7 Magazines -20.2 -3.9 0.8 Radio -10.6 2.3 0.9 Cinema -3.8 3.6 5.9 Outdoor -9.4 2.4 3.9 Online 0.9 10.1 9.1 Source: Carat, March 2010
