This UK specific report published by comScore and UKOM provides a monthly snapshot of digital audience trends. It utilises data from the comScore suite of UKOM-approved products which provide an unduplicated view of digital consumer behaviour across PC (laptops, desktops), mobile (feature phones and smartphones), and video.
Key findings include:
- a 13% decrease in unique users accessing sites via their PC’s only compared to a 19% increase in access exclusively from mobile/tablet devices
- the shift in consumer behaviour can also be seen at a site level, month on month, Amazon PC only -10%, Mobile/Tablet only +3%, Microsoft PC only -2%, Mobile/Tablet only +18%
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