No title in the men’s lifestyle category was able to grow overall circulation figures in the first half of 2018.
That said, most declines were slight with the exception of Men’s Health (which needs to work on its abs following a significant -16.9% decline period-on-period and a -16.4% decline year-on-year).
The title, published by Hearst-Rodale, has a circulation of 146,000 across print and digital.
Elsewhere, Shortlist – in top place thanks to its freebie distribution model – was stable across the first half of the year with a total circulation of almost 503,000.
Meanwhile, Conde Nast’s GQ was down -4.3% PoP to 110,100, while Hearst’s Esquire was down -3.5% to 60,500.
| Print & Digital (Gross) | Total Print Circulation | Total Digital Circulation | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Title | Publisher | Jan – Jun 18 | % PoP | % YoY | Jan – Jun 18 | % PoP | % YoY | Jan – Jun 18 | % PoP | % YoY |
| Shortlist | Shortlist Media Ltd | 502,667 | -0.02 | -0.08 | 502,667 | -0.02 | -0.08 | n/a | n/a | n/a |
| Men’s Health | Hearst-Rodale | 146,047 | -16.87 | -16.39 | 135,044 | -18.27 | -17.41 | 11,003 | 5.34 | -1.47 |
| GQ | Conde Nast Publications Ltd | 110,051 | -4.31 | -3.49 | 97,661 | -5.66 | -4.96 | 12,390 | 7.85 | 9.92 |
| Esquire | Hearst Magazines UK | 60,456 | -3.54 | -2.57 | 54,328 | -2.23 | -3.21 | 6,128 | -13.82 | 3.51 |
| Square Mile | Square Up Media | 58,650 | -0.13 | -1.30 | 58,650 | -0.13 | -1.30 | n/a | n/a | n/a |
| Total | n/a | 877,871 | n/a | n/a | 848,350 | n/a | n/a | 29,521 | n/a | n/a |
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