Hearst’s Men’s Health magazine now leads the men’s lifestyle market, following the death of freebie mag ShortList late last year.
But the magazine had a tough first half of the year, with circulation falling -11.4% to just over 130,000 – a drop of -11.0% year-on-year.
Conde Nast’s GQ also saw its circulation tumble (-6.3% PoP and YoY to 103,100), while Esquire dropped -5.0% over the period and -7.3% over the year to 56,000.
However, bucking the trend, Square Mile magazine managed to grow its circulation 0.2% PoP and 1.4% YoY to 59,400.
Meanwhile, The Gentleman’s Journal Newspaper has entered the market with a circulation of 60,800.
| Print & Digital (Gross) | Total Print Circulation | Total Digital Circulation | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Title | Publisher | Jan – Jun 19 | % PoP | % YoY | Jan – Jun 19 | % PoP | % YoY | Jan – Jun 19 | % PoP | % YoY |
| Men’s Health | Hearst UK | 130,030 | -11.4 | -11.0 | 119,601 | -12.1 | -11.4 | 10,429 | -2.1 | -5.2 |
| GQ | Conde Nast Publications Ltd | 103,087 | -6.3 | -6.3 | 93,616 | -6.2 | -4.1 | 9,471 | -8.0 | -23.6 |
| The Gentleman’s Journal Newspaper | The Gentlemans Journal Ltd | 60,760 | n/a | n/a | 60,760 | n/a | n/a | n/a | n/a | n/a |
| Square Mile | Square Up Media | 59,445 | 0.2 | 1.4 | 59,445 | 0.2 | 1.4 | n/a | n/a | n/a |
| Esquire | Hearst UK | 56,040 | -5.0 | -7.3 | 50,167 | -4.8 | -7.7 | 5,873 | -6.9 | -4.2 |
| Total | 409,362 | 383,589 | 25,773 | |||||||
Source:ABC
