Only three of 17 titles in the women’s lifestyle magazine market managed to record any period-on-period circulation growth during the first six months of the year.
Conde Nast’s Tatler saw its total print and digital circulation rise a marginal 0.1% to 79,100, while The Stylist Group’s flagship title, Stylist, grew 0.2% to 404,400. Hearst’s Harper’s Bazaar recorded the largest growth over H1, up 1.1% to a total circulation of 117,600.
Meanwhile, market leader Good Housekeeping saw its circulation fall -6.4% over the period and -1.4% over the year, totalling just under 423,000.
The circulation of Bauer Media’s most popular title in the market, Yours, also took a hit, down -3.7% both over the period and over the year to a total of 233,500.
Other titles to record notable PoP declines include Cosmopolitan (-14.1%), HELLO! (-12.2%), John Lewis Edition (-12%) and Prima (-5.4%).
However, HELLO! Fashion Monthly fared the worst, as the title saw its total circulation plummet -22.4% PoP and -14.3% YoY to 65,000.
Elsewhere, both Vogue and Vanity Fair recorded no change in circulation over the period, holding steady at 192,200 and 70,100, respectively.
Correction: An earlier version of this article, which featured incorrect table data, was published in error at 12:30pm on 15 Aug. It was removed after 15 minutes. Mediatel apologises for any inconvenience caused.
| Print & Digital (Gross) | Total Print Circulation | Total Digital Circulation | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Title | Publisher | Jan – Jun 19 | % PoP | % YoY | Jan – Jun 19 | % PoP | % YoY | Jan – Jun 19 | % PoP | % YoY |
| Good Housekeeping | Hearst UK | 422,759 | -6.4 | -1.4 | 412,000 | -6.6 | -1.5 | 10,759 | 0.8 | 3.8 |
| Stylist | The Stylist Group Ltd | 404,392 | 0.2 | 0.1 | 404,392 | 0.2 | 0.1 | n/a | n/a | n/a |
| John Lewis Edition | John Brown | 391,650 | -12.0 | -17.6 | 391,650 | -12.0 | -17.6 | n/a | n/a | n/a |
| Woman & Home | TI Media (UK) Ltd | 274,927 | -2.2 | -3.4 | 265,836 | -2.2 | -3.7 | 9,091 | -3.6 | 9.1 |
| Yours | Bauer Media | 233,451 | -3.7 | -3.7 | 231,375 | -3.8 | -3.8 | 2,076 | -2.4 | 0.0 |
| Prima | Hearst UK | 214,800 | -5.4 | -5.0 | 207,394 | -5.5 | -5.4 | 7,406 | -3.2 | 6.6 |
| HELLO! | Hello! Ltd | 208,834 | -12.2 | -16.4 | 198,802 | -12.2 | -16.8 | 10,032 | -10.9 | -7.6 |
| Cosmopolitan | Hearst UK | 206,510 | -14.1 | -31.7 | 197,761 | -13.6 | -32.3 | 8,749 | -23.6 | -14.9 |
| Vogue | Conde Nast Publications Ltd | 192,212 | 0.0 | 0.1 | 184,558 | 0.7 | -0.2 | 7,654 | -12.9 | 7.3 |
| Red | Hearst UK | 175,920 | -0.7 | 2.6 | 168,496 | -0.7 | 2.7 | 7,424 | -0.4 | 0.5 |
| Elle (U.K.) | Hearst UK | 152,756 | -5.8 | 0.7 | 148,187 | -5.9 | 0.6 | 4,569 | -2.6 | 1.2 |
| Women’s Health | Hearst UK | 125,794 | -5.7 | -5.7 | 116,489 | -6.0 | -5.2 | 9,305 | -2.2 | -11.6 |
| Harper’s Bazaar | Hearst UK | 117,588 | 1.1 | 0.1 | 113,639 | 1.0 | 1.7 | 3,949 | 2.6 | -31.0 |
| Grazia | Bauer Media | 100,089 | -2.4 | -1.9 | 94,700 | -2.4 | -2.0 | 5,389 | -3.7 | 0.6 |
| Tatler | Conde Nast Publications Ltd | 79,109 | 0.1 | 1.3 | 75,455 | -0.0 | 1.2 | 3,654 | 3.3 | 3.0 |
| Vanity Fair | Conde Nast Publications Ltd | 70,087 | 0.0 | -2.7 | 63,037 | -1.4 | -3.7 | 7,050 | 14.5 | 7.5 |
| HELLO! Fashion Monthly | Hello! Ltd | 65,001 | -22.4 | -14.3 | 62,070 | -23.1 | -14.2 | 2,931 | -3.8 | -18.1 |
| Total | 3,435,879 | 3,335,841 | 100,038 | |||||||
Source:ABC
