Consumer ABCs: Women’s Weeklies

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The women’s weeklies market is in terminal decline with all titles recording both period-on-period and year-on-year declines for two consecutive quarters.


The women’s weeklies market is in terminal decline with all titles recording both period-on-period and year-on-year declines for two consecutive quarters.

However, some of the top performing titles do still maintain healthy circulations. Remaining at the top of the chart by some degree is Bauer Media’s Take a Break – leading the pack with a circulation of 416,700 despite being down -3.7% period-on-period and -10% year-on-year.

Meanwhile, TI Media’s Woman’s Weekly still shifts 226,400 copies (-0.5% PoP and -4.2% YoY).

Some of the worst performing titles include Reach’s OK! Magazine with a serious decline of -22% YoY and -7.7% PoP, taking the title to 116,300 copies; and New!, down -18.5% YoY and -7.3% PoP to 135,600.

Print & Digital (Gross)Total Print CirculationTotal Digital Circulation
TitlePublisherDec end 19% PoP% YoYDec end 19% PoP% YoYDec end 19% PoP% YoY
Take a BreakBauer Media416,695-3.70-10.10416,695-3.70-10.10n/an/an/a
Woman’s WeeklyTI Media Limited226,422-0.48-4.23226,422-0.48-4.23n/an/an/a
That’s LifeBauer Media173,472-0.99-8.96173,472-0.99-8.96n/an/an/a
ChatTI Media Limited172,281-5.36-15.28172,281-5.36-15.28n/an/an/a
The People’s FriendDC Thomson Media157,380-3.00-7.07157,380-3.00-7.07n/an/an/a
CloserBauer Media155,368-4.83-13.11149,860-4.66-12.915,508-9.23-18.07
BellaBauer Media147,762-4.07-14.60147,762-4.07-14.60n/an/an/a
New!Reach Magazines Publishing plc135,591-7.25-18.47132,432-7.41-18.733,159-0.38-5.48
OK! MagazineReach Magazines Publishing plc116,341-7.68-21.99110,659-7.97-22.505,682-1.51-10.69
WomanTI Media Limited116,062-6.84-12.80116,062-6.84-12.80n/an/an/a
HeatBauer Media112,778-3.98-9.01108,292-3.68-8.944,486-10.67-10.64
Woman’s OwnTI Media Limited108,401-4.88-12.71108,401-4.88-12.71n/an/an/a
BestHearst UK101,755-3.96-10.2997,521-3.96-10.524,234-4.01-4.81
Real PeopleHearst UK98,699-0.14-11.7896,914-0.15-11.661,7850.17-17.74
My WeeklyDC Thomson Media79,613-5.28-11.5977,763-5.38-11.771,850-0.59-3.19
Pick Me UpTI Media Limited76,757-14.86-24.1476,757-14.86-24.14n/an/an/a
Love It!ACH Publishing76,597-4.29-12.2076,597-4.29-12.20n/an/an/a
The LadyThe Lady23,280n/a0.1121,337n/a-0.301,943n/a4.86
Total2,495,2542,466,60728,647
Women’s Weekly Magazines: Dec end 2019 Comparisons

ABC



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