The argument as to whether cord cutting is becoming a threat to pay tv providers took a new twist when new research has contradicted the current view of cable companies, saying that it is a significant issue.
The research, conducted by Centris, claims that approximately 5% of US households have “cut the cord” using alternatives to pay TV, with the main reason being economic factors, but 8% saying that it was due to content issues.
Centris sees a major market battle ground appearing for the cable industry as it claims that approximately 56% of households are using a combination of traditional pay TV and PC or mobile-based internet consumption to view video.
Read the full article on Rapid News.
