Currys goes back to cinema for first time in a decade

Ella Sagar

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August 1, 2022

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1 minute

In brief: Currys has gone back to cinema to target students needing laptops for the return to school and university.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Currys has gone back to cinema to target students needing laptops for the return to school and university.

Spark Foundry and AMV BBDO worked on three ads in Currys’ “No questions unanswered” campaign, taking the tech retailer back to cinema for the first time in ten years, with accompanying activation on TV, social and location-based digital.

The ads show Currys’ tech experts going “the extra mile” to answer customer questions, from testing remote working capabilities from El Capitan in Yosemite to test out remote working capabilities (pictured, above), to teaching an art class in Paris.