The latest RAJAR figures for local commercial radio showed that weekly reach has decreased by 280,000 or 1% quarter on quarter, now standing at 54% or 26.2m. Local commercial radio’s share of listening has also dropped, by 0.8 percentage points to 37.9%.
The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. The largest percentage increase in terms of weekly reach was seen at Preston-based station Magic 999, which added 37.4% to achieve 125,000. The worst was Somerset’s Breeze 1521, which dropped 45.5% in its weekly reach, to just 6,000 compared to the quarter ended September 2000.
The best performance in terms of share of listening was 103.4 The Beach. The East Anglian station increased its share to 18% during the quarter, up 3.8 percentage points. The largest fall in share was suffered by North Lancashire’s Bay Radio, which fell 5.1 percentage points to 19.2%.
New stations reporting this quarter were 107.8 Arrow, based in Kent; SouthCity FM, based on the South Coast; 107.7 WFM, a small scale alternative location local licence, or “Sallie”, in North Somerset and Win 107.2 in Hampshire.
Top/Bottom 10 Weekly Reach (000s) % Change
Station
Survey Period
Ending Sep 2000
Ending Dec 2000
% Change
Magic 999 (Preston)
H
91
125
37.4
County Sound Radio 1566 AM
H
21
27
28.6
Magic 1161 (Hull)
H
67
80
19.4
Kestrel FM
Y
27
32
18.5
Buzz 97.1
H
66
77
16.7
103.4 The Beach
Y
44
51
15.9
107.9 The Eagle (was Cambridge Red Radio)
Y
14
16
14.3
Delta (was Wey Valley)
Y
14
16
14.3
102.4 Severn Sound FM
H
115
129
12.2
Sabras Sound 1260 KHz AM
H
34
38
11.8
Classic Gold 936/1161/1260 (Brunel)
H
159
134
-15.7
Eleven Seventy AM
Y
19
16
-15.8
Scot FM (East)
H
177
149
-15.8
Magic 1170 (Teesside)
H
86
67
-22.1
Capital Gold Birmingham
H
136
103
-24.3
Classic Gold – Plymouth 1152 AM
H
35
26
-25.7
Big 1458 AM
H
46
30
-34.8
Mercury FM (Medway)
H
31
19
-38.7
Spectrum Radio on 558 AM
Q
90
55
-38.9
Breeze 1521
H
11
6
-45.5
Top/Bottom 10 Share Of Listening % Point Change
Station
Survey Period
Ending Sep 2000
Ending Dec 2000
% Point Change
103.4 The Beach
Y
14.2
18.0
3.8
Lincs FM 102.2
H
22.1
25.7
3.6
Central FM
Y
16.6
19.7
3.1
GWR FM
H
16.5
19.6
3.1
Northants 96
H
16.3
19.3
3.0
TLR 107.2
Y
7.4
10.3
2.9
Clyde 1 FM
H
22.2
24.7
2.5
Delta (was Wey Valley)
Y
6.6
9.0
2.4
GWR FM / Classic Gold 936/1161/1260 (Brunel)
H
22.2
24.6
2.4
102.4 Severn Sound FM
H
16.5
18.7
2.2
Classic Gold – Plymouth 1152 AM
H
7.5
8.6
-2.3
Ocean FM
H
11.1
13.0
-2.5
Q103
H
15.5
20.3
-2.5
Southern FM
H
22.9
20.9
-2.6
96.4 FM The Wave
H
23.7
13.8
-2.8
96.9 Viking FM
H
16.7
14.2
-2.9
Leicester Sound 105.4 FM
H
17.1
13.4
-2.9
TFM
H
16.8
17.9
-3.4
Ocean FM/Power FM
H
22.3
19.2
-4.4
Bay
H
24.3
19.2
-5.1
Subscribers can access the Radio database by selecting “Radio” from the drop-down box at the top of this page.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.AcceptPrivacy policy
