The daily national newspaper market overall remained steady in the last month of 2018, recording a negligible period-on-period (PoP) change of -0.2%.
Six of 12 daily newspapers saw their circulations grow over the period, including the Guardian (2.7%) the Financial Times (2.1%) and the Daily Telegraph (1.1%). However, the popular market fared poorly, with all four papers recording declines. The Daily Record was the worst hit (-2.4%), followed by the Daily Star (-2.3%).
Meanwhile, the Sunday national newspaper market suffered an overall -1.6% decline PoP. Only one title, the Observer, recorded a growth in circulation – up 0.4% across the month. The Sunday Times and the Sunday Mail fared the worst, both recording PoP declines of -2.3%.
Elsewhere, as commuters abandoned the city over Christmas, the London free press once again saw its circulation fall, down -3.1%.
Daily Titles
Dec-17
Nov-18
Dec-18
YoY Actual Change
YoY % Change
PoP Actual Change
PoP % Change
Quality
Daily Telegraph
393,310
359,110
363,183
-30,127
-7.7
4,073
1.1
Financial Times
191,436
177,196
180,915
-10,521
-5.5
3,719
2.1
Guardian
151,625
136,834
140,497
-11,128
-7.3
3,663
2.7
i
257,221
238,771
236,339
-20,882
-8.1
-2,432
-1.0
Times
446,204
415,577
417,368
-28,836
-6.5
1,791
0.4
Mid Market
Daily Express
364,933
322,798
320,602
-44,331
-12.1
-2,196
-0.7
Daily Mail
1,394,385
1,222,611
1,223,410
-170,975
-12.3
799
0.1
Popular
Daily Mirror
581,877
519,224
514,926
-66,951
-11.5
-4,298
-0.8
Daily Record
139,237
121,473
118,603
-20,634
-14.8
-2,870
-2.4
Daily Star
391,509
340,816
332,868
-58,641
-15.0
-7,948
-2.3
Sun
1,480,337
1,403,779
1,396,417
-83,920
-5.7
-7,362
-0.5
Other
Metro (UK footprint – Mon-Fri)
1,471,663
1,451,399
1,452,061
-19,602
-1.3
662
0.0
Total Daily
7,263,737
6,709,588
6,697,189
-566,548
-7.8
-12,399
-0.2
National Newspaper ABC Figures – December 2018
Sunday Titles
Dec-17
Nov-18
Dec-18
YoY Actual Change
YoY % Change
PoP Actual Change
PoP % Change
Quality
Observer
175,401
165,868
166,574
-8,827
-5.0
706
0.4
Sunday Times
735,025
727,079
710,665
-24,360
-3.3
-16,414
-2.3
Sunday Telegraph
303,307
283,751
281,025
-22,282
-7.3
-2,726
-1.0
Mid Market
Mail On Sunday
1,137,024
1,028,736
1,010,578
-126,446
-11.1
-18,158
-1.8
Sunday Express
317,893
280,404
278,545
-39,348
-12.4
-1,859
-0.7
Sunday Post
127,370
109,549
107,704
-19,666
-15.4
-1,845
-1.7
Popular
Daily Star Sunday.
239,853
205,702
205,393
-34,460
-14.4
-309
-0.2
Sunday People
191,188
168,690
163,546
-27,642
-14.5
-5,144
-3.0
Sun on Sunday
1,227,015
1,187,848
1,168,831
-58,184
-4.7
-19,017
-1.6
Sunday Mail
143,788
125,499
122,653
-21,135
-14.7
-2,846
-2.3
Sunday Mirror
493,069
434,436
426,992
-66,077
-13.4
-7,444
-1.7
Total Sunday
5,090,933
4,717,562
4,642,506
-448,427
-8.8
-75,056
-1.6
National Newspaper ABC Figures – December 2018
London Free Press
Dec-17
Nov-18
Dec-18
YoY Actual Change
YoY % Change
PoP Actual Change
PoP % Change
City A.M
90,351
86,023
85,740
-4,611
-5.1
-283
-0.3
London Evening Standard
867,325
856,439
847,828
-19,497
-2.2
-8,611
-1.0
Metro (London)
890,593
873,412
874,688
-15,905
-1.8
1,276
0.1
Total London Press
1,848,269
1,866,783
1,808,256
-40,013
-2.2
-58,527
-3.1
Free Press in London ABC Figures – December 2018
Daily Titles
Jul 17 – Dec 17
Jun 18 – Nov 18
Jul 18 – Dec 18
YoY Actual Change
YoY % Change
PoP Actual Change
PoP % Change
Quality
Daily Telegraph
456,898
366,412
365,061
-91,837
-20.1
-1,350
-0.4
Financial Times
188,568
179,986
179,497
-9,072
-4.8
-490
-0.3
Guardian
147,984
136,491
136,851
-11,133
-7.5
360
0.3
i
263,930
242,972
240,820
-23,110
-8.8
-2,153
-0.9
Times
446,054
424,755
422,890
-23,164
-5.2
-1,865
-0.4
Mid Market
Daily Express
371,928
333,506
330,247
-41,681
-11.2
-3,259
-1.0
Daily Mail
1,404,361
1,251,124
1,243,859
-160,502
-11.4
-7,265
-0.6
Popular
Daily Mirror
607,498
546,340
537,976
-69,523
-11.4
-8,364
-1.5
Daily Record
141,364
123,983
122,819
-18,545
-13.1
-1,164
-0.9
Daily Star
410,411
354,637
349,221
-61,190
-14.9
-5,416
-1.5
Sun
1,528,223
1,426,785
1,416,929
-111,294
-7.3
-9,856
-0.7
Total Daily
5,967,219
5,386,991
5,346,169
-621,051
-10.4
-40,822
-0.8
National Newspaper ABC Figures – July 2018 – December 2018
Sunday Titles
Jul 17 – Dec 17
Jun 18 – Nov 18
Jul 18 – Dec 18
YoY Actual Change
YoY % Change
PoP Actual Change
PoP % Change
Quality
Observer
176,768
166,313
166,354
-10,414
-5.9
41
0.0
Sunday Times
753,630
723,161
721,432
-32,198
-4.3
-1,729
-0.2
Sunday Telegraph
338,153
287,524
286,292
-51,861
-15.3
-1,232
-0.4
Mid Market
Sunday Express
324,042
291,004
287,783
-36,259
-11.2
-3,221
-1.1
Mail On Sunday
1,197,528
1,052,306
1,044,708
-152,820
-12.8
-7,598
-0.7
Sunday Post
131,173
112,766
111,176
-19,997
-15.2
-1,590
-1.4
Popular
Daily Star Sunday.
249,677
217,708
214,767
-34,910
-14.0
-2,941
-1.4
Sunday People
206,364
178,994
175,564
-30,799
-14.9
-3,430
-1.9
Sun on Sunday
1,303,880
1,213,048
1,203,759
-100,121
-7.7
-9,289
-0.8
Sunday Mail
149,500
128,592
126,849
-22,651
-15.2
-1,743
-1.4
Sunday Mirror
521,390
459,308
450,804
-70,586
-13.5
-8,504
-1.9
Total Sunday
5,352,104
4,830,723
4,789,488
-562,616
-10.5
-41,236
-0.9
National Newspaper ABC Figures – July 2018 – December 2018
