Eurovision audience grows again for BBC One

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The evening capped off a ratings win for the BBC on Saturday overall as the UK achieved its best Eurovision result in two decades.

(Picture: BBC Media press pack)

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Omar Oakes Omar Oakes is a senior journalist, editor, columnist and event moderator with over a decade of expertise in the advertising and media industry. He was founding editor of The Media Leader, led its launch and US expansion, and built it into a leading industry publication. His TML column was nominated for the prestigious BSME B2B Columnist of the Year 2024 award. He is now a freelance writer and commentator and founder of oomph., a marketing consultancy for advertising and media businesses.


The BBC’s Eurovision Song Contest coverage has continued to improve as the UK achieved its highest position in over two decades.

The annual competition pulled in an average of 8.9 million viewers for BBC on 14 May, according to the BARB overnight figures, with an audience peak of 10.6 million at 11.30pm as the protracted voting results were announced.

Eurovision gave the BBC a 55% share of viewing between 8pm and midnight on Saturday evening, compared to just 11.1% for ITV’s primetime banker Britain’s Got Talent which had an average audience of 4 million from 8pm across ITV HD and ITV.

BBC One’s coverage, voiced as usual by Graham Norton, was up from 7.46m (48.5% share of viewing) between 8pm and 11.55pm, compared to an average of 7 million in 2019 and 6.9 million in 2018.

The UK’s entry Sam Ryder was leading the jury votes, which are announced by each country in turn, until public phone-in votes were added right at the end. People across Europe overwhelmingly voted for Ukraine, which significantly outweighed the UK’s success with jurors.

The evening capped off a ratings win for the BBC on Saturday overall, with more people tuning in for the FA Cup Final football coverage on BBC One (average 4.8 million, peak 6.7 million), compared to the same match being shown on ITV and ITV HD (average 1.6 million, peak (2.4 million).

Overnight ratings do not include figures from streaming/video-on-demand, which are published by BARB as consolidated figures eight days after broadcast.

The UK last came second in the 1998 Eurovision Song Contest (Imaani, Where Are You?), a year after winning it with Katrina & The Waves (Love Shine a Light).

(Pictured, main image: Rylan Clark, AJ Odudu, Ryder, Norton and Scott Mills; all are BBC presenters apart from Ryder)


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