Ex-Global and Primesight execs found DOOH startup

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September 7, 2022

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1 minute

In brief: Former Global and Primesight directors, Tim de Monte and David Peters, have launched a digital out-of-home business called iQ OOH.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Former Global and Primesight directors, Tim de Monte and David Peters, have launched a digital out-of-home business called iQ OOH.

iQ OOH will offer advertisers a network of 400 large format digital screens across the UK and promises “agile outdoor advertising that can match any budget”.

The business will be based out of London but will rent its digital screen inventory from Wildstone, an outdoor infrastructure business.

iQ OOH plans to run campaigns from November which can be bought programmatically.

Editor’s note. This article has been edited since publication.