Blinkbox reported a 632% lift in revenue after adding series three of Game of Thrones to its service.
The Tesco-owned film and television streaming service reported the record boost in revenue on Monday, compared with the same date last year (15 July).
“Game of Thrones is quite simply epic and it seems to have captured the imagination of the British public,” said Blinkbox COO, Adrian Letts.
“To see such demand in the middle of a heatwave is amazing. It’s encouraging to know that hot weather, even in Britain, is still no match for hot TV.”
To mark the addition of the show, which premieres exclusively ahead of its Blu-Ray release in February next year, Blinkbox installed a giant ‘dragon skull’ on Dorset beach, inspired by a scene from the show.
