The latest global and regional advertising forecasts from Merrill Lynch are shown here. Global advertising revenues are expected to decline by 1.3% this year, returning to a growth of 4.0% in 2003.
Japan is the poorest performing region this year, with a predicted 4.0% decline; the US is the only region to show positive growth with a forecast +0.7%.
| Merrill Lynch Advertising Forecasts | ||||
| 2000 | 2001 | 2002F | 2003F | |
| US | 10.7 | -5.6 | 0.7 | 4.2 |
| Japan | 7.2 | -0.9 | -4.0 | 4.5 |
| Asia Pacific | -3.0 | 4.8 | ||
| Latin America | 11.5 | -7.5 | -2.0 | 5.0 |
| Europe | 10.6 | -5.0 | -2.0 | 3.7 |
| Total non-US | 3.0 | -3.3 | -2.6 | 3.9 |
| Global ad forecast | -4.9 | -1.3 | 4.0 | |
| Source: Merrill Lynch, July 2002 | ||||
For global and regional advertising forecasts comparisons with other groups click Global And Regional Advertising Growth Forecast Comparisons.
