Google delays move away from cookies again

Google has once again delayed its move away from third-party cookies in Chrome, the company announced in a blog post Wednesday.

Google’s cookieless future, led by the Privacy Sandbox initiative, has been in development since August of 2019, and in 2020 the company announced its intention to phase out all third-party cookies by 2022.

In the summer of 2021, Google pushed that deadline back to 2023.

And the company now intends to begin phasing out third-party cookies in Chrome in the second half of 2024.