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GWR’s Opus Launches New Ad Plan
Opus, the sales operation for GWR launched in January (subscribers see Opus Gets Ready For Launch), is offering a new advertising plan from April, called The Network Spot.
The initiative allows prime time advertising spots on 42 of GWR’s commercial radio stations across the country. The Network Spot provides one plan, one invoice and a post campaign analysis of the spots.
The plan gives one minute of prime-time inventory, just after the news between 11am and 6pm. It is designed for advertisers who wish to buy advertising across all of GWR’s local stations. Customers can either select the whole FM or AM network, or a combination of both.
GWR Group sales and marketing director, Simon Ward says: “For clients, The Network Spot provides an easy to buy, easy to analyse, easy to invoice group-wide option.”
GWR Group Public Affairs: 0171 344 2718
