Infolines is launching a new payphone kiosk with two six-sheet facades available for outdoor advertising – twice as many as the conventional high street phonebox.
The third largest public payphone operator in the phone boxes sector of outdoor, Infolines Public networks, is set to refurbish and sell six-sheets on its own kiosks, which have been redesigned as a new and larger form of disabled friendly phonebox.
New kiosks have already been installed in central London boroughs including Westminster, Kensington and Chelsea, Camden and the City – as well as Bristol and Brighton.
Specsavers and other companies have snapped up the outdoor ad space, while Infolines is in talks with potential investors about providing further capital to speed up the development timetable.
Infolines currently has over 500 kiosks across major UK cities, with plans to install or refurbish 300 kiosks in London as well as extending the programme to Birmingham and Manchester.
Phil Pearson, a director of Infolines, said: “We have a portfolio with great coverage in hard-to-reach areas of city centres and our new design will lift payphone kiosks to a new level.”
He added: “It’s been shown that advertisers like the payphone market and we believe that we can offer the marketplace an exciting new brand.”
