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The IPA is the professional body for advertising, media and marketing communications agencies in the United Kingdom. The IPA runs TouchPoints – its Hub Survey is based on a representative sample of c.6,000 adults aged 15+, living in Great Britain. Full methodology available here: https://www.ipa.co.uk/page/touchpoints-methodology#.WO9IoaK1uHs
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The IPA is the professional body for advertising, media and marketing communications agencies in the United Kingdom.
The IPA runs TouchPoints – its Hub Survey is based on a representative sample of c.6,000 adults aged 15+, living in Great Britain. Full methodology available here: https://www.ipa.co.uk/page/touchpoints-methodology#.WO9IoaK1uHs
