The latest quarterly update of the Ipsos Connect Tech Tracker has been released.
It states: “Awareness of voice-activated speakers is continuing to increase. Ownership has risen by 3 percentage points since before Christmas, which brings voice-activated speaker ownership up to 8% amongst GB adults. Of these owners men are more likely to own than women, as are 35-54 year olds, ABC1’s, and those with children at home. Half of owners were initially given their speaker as a gift, and people tend to own just one device with Amazon Echo coming out top as the most popular brand.”
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