Ipsos Connect: Tech Tracker Q3 2017

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The latest quarterly update of the Ipsos MORI Tech Tracker shows that almost four fifths of the population own a smartphone.

Anne Tucker Avatar

Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.


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The latest quarterly update of the Ipsos MORI Tech Tracker shows that almost four fifths of the population own a smartphone (78%).

Unsurprisingly, smartphones continue to be the preferred device for accessing social media with Facebook remaining the most visited social network (61%). However, despite being relatively new platforms Instagram and Snapchat have attracted more visitors than Twitter in the last three months.

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Ipsos Connect: Tech Tracker Q3 2017



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