The latest quarterly update of the Ipsos Connect Tech Tracker has been released.
Taking a focus on smartphone the report states: “Smartphones have grown increasingly common in recent years, so it’s not surprising our most recent Q3 Tech Tracker report has revealed 4 in 5 of us own a smartphone. Additionally, mobile phone operating systems have stabilised since Q4 ’17, with Windows being the least favoured and iPhone retaining their lead over Android by 4% points in Q3 ’18. Our latest Tech Tracker report includes a deepdive into smartphone ownership, as well as the latest data on internet usage, connected homes and tablet ownership.”
To access the full report, please click here:
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