ITVX launch month registers 55% growth in streaming hours for broadcaster

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January 13, 2023

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1 minute

In brief: ITV’s free ad-funded streaming services recorded a 55% increase in streaming hours between 8 December 2022 and 7 January 2023 compared to the same time last year.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

ITV’s free ad-funded streaming services recorded a 55% increase in streaming hours between 8 December 2022 and 7 January 2023, compared to the same time last year.

ITVX, which launched in December, heavily contributed to the overall increase and has seen its online user-base grow by 65% during the past month, although ITV has declined to say how many registered accounts ITVX currently has.

Streaming hours measure the total time that registered users stream ITV’s content across its owned and operated platforms, excluding viewing on third-party platforms.

When excluding the Fifa World Cup, underlying streaming viewing during ITVX’s launch month was up 29% year on year.