JAA Media wins Centrepoint account

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September 5, 2022

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1 minute

In brief: Independent media agency, John Ayling & Associates (JAA Media), has been appointed by youth homelessness charity, Centrepoint, to handle its media planning and buying following a competitive pitch.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Independent media agency, John Ayling & Associates (JAA Media), has been appointed by youth homelessness charity, Centrepoint, to handle its media planning and buying following a competitive pitch.

Centrepoint aims to end homelessness among the under-25s in the next 15 years. This comes at a time of record demand as in the last year the number of homeless young people needing emergency food support has quadrupled.

The brief for JAA Media is to help Centrepoint navigate “the challenging macroeconomic times ahead” while planning around its product offering comprised of brand, acquisition, legacy, mass participation events and advocacy.

The incumbent agency was All Response Media.