LEAD 2026 – The Media Leader Live Blog

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Welcome to The Media Leader’s live coverage of LEAD 2026, taking place today at the QEII Centre in Westminster. The Advertising Association’s centenary summit, hosted with ISBA and the IPA, brings together over 450 senior leaders from across the political, media and advertising landscape under the theme “Leadership Through Trust”.

Karen Martin, BBH

Credit: Bronac McNeill

James Longhurst Avatar

James Longhurst is the content director of The Media Leader. He's prone to saying pages and stages a lot.




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