Trinity’s Liverpool Echo newspaper, which sells just under 160,000 copies, has signed a £35,000 sponsorship and advertising deal with Thresher’s Drinks Cabin off-licence chain.
As part of the deal, which was secured by regional sales house Amra, Drinks Cabin is sponsoring the Echo‘s World Cup supplement and running a full-page competition to win a year’s supply of beers. In addition there will also be a highly targeted campaign in the Echo to coincide with England games and other key World Cup events.
Amra: 0171 820 1000
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