London Freesheets Continue To Dent Evening Standard’s Circulation

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London’s paid-for afternoon newspaper, the Evening Standard, suffered a circulation drop of almost 1.5% from February to March, leaving its total circulation at around 284,000. Meanwhile free paper, thelondonpaper, saw its circulation again remain relatively static period on period in March, with a total figure of almost 501,000 copies. It added a little over one…


Newspapers

London’s paid-for afternoon newspaper, the Evening Standard, suffered a circulation drop of almost 1.5% from February to March, leaving its total circulation at around 284,000.

Meanwhile free paper, thelondonpaper, saw its circulation again remain relatively static period on period in March, with a total figure of almost 501,000 copies.

It added a little over one hundred issues from February to March.

The London Lite‘s circulation was down by over 1% period on period, or around 4,700 copies, to a total of 395,633.

Morning freesheet, Metro, was also down period on period, to just over 742,000 copies, following a fall of under 1%.

However, City AM posted an increase of 1.5% period on period, taking its circulation figure to over 97,000 copies.

TitleAuditFeb-08Mar-08Actual Change PoP% Change PoP
Morning Papers
City AMBDP95,76097,1671,4071.5
Metro (London)BDP747,677742,145-5,532-0.7
Evening Papers
Evening Standard (London)ABC288,157284,030-4,127-1.4
London LiteBDP400,332395,633-4,699-1.2
thelondonpaperBDP500,658500,7921340.0
Total London Papers 2,032,5842,019,767-12,817-0.6

ABC: 01442 870 800 www.abc.org.uk



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