Mobile outdoor contractor Look Media is upgrading its Look Walker mobile billboards product with new Bluetooth capability.
The Bluetooth facility enables clients to deliver their digital content straight to their target audiences in high footfall pedestrian areas, while the use of experienced staff to wear the Walkers allows a personal interaction offering guidance to people on how to access the content and so improve response rates.
In a trial campaign for Westminster Council, the campaign achieved 10% acceptance of messages, said Look Media.
The Walkers display one poster on the back and another smaller one on the front above the wearer’s head, with the Bluetooth symbol displayed on the top.
Jonathan Schultz, managing director of Look Media, said: “Combining our Walkers with people makes Bluetooth a much more engaging advertising channel. Our people help consumers when they have problems accessing the content or if they aren’t familiar with the technical aspects of Bluetooth.”
“In a way it’s leafleting without paper and all the accompanying print and distribution costs.”
Look Media: www.lookmediauk.com
