Media Playground: ITV Player to appear on connected TVs

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June 14, 2012

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1 minute

Speaking at MediaTel Group’s Media Playground event, Stephen Poole, multi-platform group sales controller at ITV, said the broadcaster is looking to add ITV Player on to smart and connected TVs.

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Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.

Speaking at MediaTel Group’s Media Playground event, Stephen Poole, multi-platform group sales controller at ITV, said the broadcaster is looking to add ITV Player on to smart and connected TVs.

He was asked the question directly by fellow panellist Nigel Walley, managing director of Decipher, during the first session in today’s conference. Poole replied that they are looking into it at the moment.

Channel 4 are also reportedly looking to include its 4oD product directly onto connected TVs, putting the VOD services alongside iPlayer, which is already present on some later connected models.