The Mirror Digital Group has seen the strongest growth in the online newspaper market – up 21% month on month to take its total daily visitor number to just under 2.5 million, according to the latest ABC results
With its chief rival, Sun+, now behind a paywall, the online manifestation of the Daily Mirror secured more than 426,000 unique daily browsers than the same time last year.
The ABC results also reveal a positive start to the year for other online news platforms, with growth recorded all round.
The MailOnline – which has focused on global growth since buying the Mailonline.com domain name – continues to lead the table with an average of 11.8 million unique browsers a day, up 20% to bag an extra 2 million visitors.
In the quality market, the Independent online, which today launched a new hybrid ‘digital newspaper’ for tablets and smartphones, was up 14.7% to secure an average daily browser figure of 1.5 million.
Despite recording the lowest increase (up 9%), guardian.co.uk was the second most-visited news platform in January, averaging just over 5 million unique daily browsers.
A 15% period increase saw the Telegraph online net an extra 432,000 visitors a day, taking it to an average of 3.4 million.
| Site | Jan 14 Daily Average Unique Browsers | Dec 13 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 11,768,620 | 9,810,129 | 1,958,491 | 19.96 |
| guardian.co.uk | 5,000,952 | 4,595,213 | 405,739 | 8.83 |
| Telegraph | 3,383,247 | 2,951,609 | 431,638 | 14.62 |
| Mirror Group Digital | 2,449,876 | 2,023,770 | 426,106 | 21.06 |
| The Independent | 1,551,112 | 1,355,770 | 195,342 | 14.41 |
Source: ABC
