FooCall wanted to build its iPhone customer base and position in the Apple App Store. By achieving a higher ranking this increases FooCall’s visibility with users on their iPhone or desktop.
Client: FooCall
Target: iPhone customers
Conclusions: The campaign boosted the client’s Apple App Store ranking by 100 places in 3 days. The app moved from position 112 to 12 within its category.
View the full case study here:
External Link:IAB – FooCall Case Study
For more information please visit the IAB website.
