Client: Fujitsu
Target: Fujitsu tested a new mobile campaign format with a layout similar to its website to present the company’s notebook series in six different countries.
Medium: Users were led to a product details page via a notebook configurator. Here they could leave their email address, allowing sales staff from the appropriate region to contact them directly with information on the products.
Conclusions: Within three weeks, the advertising resource had recorded more than 15 million display view hits in related fields. With a clickthrough rate of 0.62 percent, nearly 100,000 people visited the product pages and many also stayed.
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