Client: Orange
Target: Orange team wanted to increase the number of sales through their existing mobile site, by highlighting a broader selection of their product inventory.
Medium: Working with FusePump to create an XML feed that had all of Orange’s mobile contract information, with a view to
increasing the number of site registrations.
Conclusions: During their time working with FusePump, Orange saw mobile site registrations increase from just over 2% to 7%.
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