Mobile Case Study: William Hill Cheltenham & Fetch

Client: William Hill

Target: Sportsbook app users

Medium: William Hill own the most-downloaded betting app available to mobile users

Conclusions: By the first day of the Festival William Hill achieved the highest number of active unique users across all mobile ecosystems.

The app was #1 in the iOS sport category throughout the 4 days of the Festival period.

William Hill saw one million bets placed via mobile devices during the four-day Festival, with opening day downloads matching those seen on Grand National Day.

View the full case study here: