The overall trend for the teenage market again showed a decrease in this temperamental sector, with a 7.1% drop in circulation across all titles that was more severe than the 1.4% drop for the previous reporting period.
The worst hit titles were the BBC’s Live and Kicking, with a 29.8% fall and BBC stablemate, Top of the Pops magazine, with a fall of 17.2%.
The jury finally delivered the verdict for Mollins’ Jump when the title finally closed in October 2000. The title was suffering with poor sales only one year after its launch.
| Teenage Market ABC July – Dec 00 YoY Comparisons | |||||
| Title | Publisher | Jul 99 – Dec 99 | Jul 00-Dec 00 | Actual Change | %Ch |
| Bliss | Emap Elan | 287,796 | 300,191 | 12,395 | 4.31 |
| Girl Talk | BBC Magazines | 104,606 | 102,041 | -2,565 | -2.45 |
| J17 | Emap Elan | 230,190 | 200,330 | -29,860 | -12.97 |
| Live & Kicking | BBC Magazines | 165,720 | 116,255 | -49,465 | -29.85 |
| Mizz | IPC Media | 160,426 | 163,672 | 3,246 | 2.02 |
| Shout | DC Thompson & Co | 126,794 | 123,360 | -3,434 | -2.71 |
| Smash Hits | Emap Elan | 241,530 | 221,622 | -19,908 | -8.24 |
| Sugar | Attic Futura | 430,217 | 422,179 | -8,038 | -1.87 |
| Top Of The Pops | BBC Magazines | 368,700 | 305,122 | -63,578 | -17.24 |
| TV Hits | Attic Futura | 205,372 | 201,855 | -3,517 | -1.71 |
| Total | 2,321,351 | 2,156,627 | -164,724 | -7.10 | |
Emap still managed to keep a grip on its lead in this sector with a 33% share of the market. The eagerly-awited arrival of its Elle Girl title will add to its current total and increase its lead further above its rivals, Attic Futura, with 29% of the market, and BBC Worldwide in third place with a 24% share.
| Teenage Mags Market Share By Publishing Company | ||
| Publishing Company | Jul 00-Dec 00 | |
| BBC | 523,418 | 24.27 |
| DC Thomson & Co | 123,360 | 5.72 |
| Emap Plc | 722,143 | 33.48 |
| IPC Media | 163,672 | 7.59 |
| Attic Futura | 624,034 | 28.94 |
| Total | 2,156,627 | 100.00 |
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