Magazine readership across all platforms revealed for first time

This week has seen the release of the industry’s new audience measurement currency, PAMCo – Audience Measurement for Publishers.

For the first time publishers and advertisers can see audience delivery across all platforms – including phone, tablet, desktop and print. The new currency entirely replaces the work of the now-defunct National Readership Survey.

With enormous numbers of people consuming publisher content on smartphones and tablet devices, the new currency opens up new opportunities to plan and trade against them.

“Having one single de-duplicated view across all platforms has been top of our wish list for many years,” said Paul Bainsfair, director general of the Institute of Practitioners in Advertising.

“PAMCo has delivered this to the benefit of publishers, their media agencies and advertising customers.”

Meanwhile, Time Inc CEO, Marcus Rich said: “Agencies have long sought to access our brands and audiences across all of our platforms with one single buy – PAMCo data now provides them with a robust rationale to justify inclusion of all publisher platforms to their clients to the benefit of all.”

To view the story for national newsbrands, click here. To view a full list of magazine data, check out the chart below – which shows ‘total brand reach’ (TBR), as well as the individual readership for mobile, tablet, desktop and print.

GB Adults 15+	Monthly Reach
	TBR	Phone	Tablet	Desktop	Print
	000s	000s	000s	000s	000s
General Weekly Magazines
Angling Times – N	398	46	9	13	346
Auto Express – N	2,877	1,569	390	758	396
Country Life – N	696	132	38	63	501
Horse & Hound – D	859	411	86	147	324
Kerrang! – N	542	90	n/a	8	462
MCN – D	816	208	80	160	463
NME – D	3,840	2,728	287	606	540
Radio Times – U	8,178	4,722	1,045	1,343	1,973
The Week – D	1,130	164	63	428	575
Time Out – U	5,122	3,067	328	1,399	1,166
TV & Satellite Week – N	838	358	80	68	354
TV Times – N	1,593	358	80	68	1,144
What’s on TV – D	2,860	358	80	68	2,427
General Monthly Magazines
BBC History Magazine – U	575	149	53	110	297
BBC Top Gear – U	1,942	948	121	230	765
Car – D	534	168	58	145	190
Countryfile – U	457	112	46	53	274
Empire – D	964	394	6	112	528
Esquire – N	804	528	44	123	163
Evo – N	554	280	46	129	137
Gardeners’ World – U	1,251	172	106	149	884
Golf Monthly – D	399	129	42	41	209
Golf World – N	207	47	23	20	128
GQ – D	1,422	812	93	224	365
Men’s Health – N	1,118	259	26	83	808
Reader’s Digest – U	448	87	14	68	289
Runner’s World – N	391	124	23	54	218
Sporting Gun – D	314	97	27	51	171
Today’s Golfer – D	248	47	23	20	170

General Magazines Total Brand Reach (TBR) PAMCo 1 2018 Jan17-Dec17 fused with comScore Nov2017

Source:PAMCo

GB Adults 15+	Weekly Reach
	TBR	Phone	Tablet	Desktop	Print
	000s	000s	000s	000s	000s
General Weekly Magazines
Angling Times – N	171	13	4	6	153
Auto Express – N	972	447	146	241	167
Country Life – N	217	32	11	15	162
Horse & Hound – D	373	139	33	66	154
Kerrang! – N	201	25	n/a	2	177
MCN – D	386	65	34	64	240
NME – D	1,254	782	111	174	228
Radio Times – U	3,162	1,123	286	465	1,397
The Week – D	525	46	20	119	353
Time Out – U	1,735	716	76	533	511
TV & Satellite Week – N	424	96	28	32	273
TV Times – N	919	96	28	32	772
What’s on TV – D	2,024	96	28	32	1,883

General Magazines Total Brand Reach (TBR) PAMCo 1 2018 Jan17-Dec17 fused with comScore Nov2017

Source:PAMCo

GB Adults 15+	Monthly Reach
	TBR	Phone	Tablet	Desktop	Print
	000s	000s	000s	000s	000s
Women’s Weekly Magazines
Chat – N	1,313	24	3	14	1,280
Closer – D	1,561	154	n/a	20	1,417
Grazia – D	676	38	n/a	14	635
Heat – D	1,214	109	n/a	16	1,110
Hello! – D	4,176	1,522	336	294	2,319
Look – D	916	410	34	45	490
Now – D	1,262	628	124	48	563
OK! – N	5,724	2,437	737	635	2,441
Pick Me Up! – N	676	24	3	14	636
Take a Break – N	2,825	47	n/a	50	2,757
That’s Life! – N	831	n/a	n/a	11	822
Woman – D	1,049	172	43	38	828
Women’s Fortnightly Magazines
Soaplife – N	855	358	80	68	392
Yours – N	581	114	n/a	22	455
Women’s Monthly Magazines
25 Beautiful Homes – N	1,057	445	144	232	298
BBC Easy Cook – N	10,664	7,663	1,625	2,207	169
BBC Good Food – U	10,970	7,663	1,625	2,207	721
Cosmopolitan – N	3,344	2,060	215	382	1,010
Country Homes & Interiors -N	1,053	445	144	232	286
Country Living – N	895	261	34	58	585
Delicious – U	980	471	157	220	202
Elle – N	1,289	560	57	137	616
Glamour – D	1,505	665	95	176	682
Good Housekeeping – N	2,870	1,207	317	357	1,265
Homes & Gardens – N	1,227	445	144	232	476
House & Garden – D	718	195	49	83	426
House Beautiful – N	810	316	49	77	432
Ideal Home – N	1,423	445	144	232	689
Living Etc. – N	950	445	144	232	182
Marie Claire – D	1,316	637	99	165	492
Mother & Baby – D	612	259	35	69	281
Olive – U	725	403	104	119	149
Prima – N	791	307	55	68	406
Real Homes – N	312	74	26	49	177
Red – N	750	323	62	102	306
Style at Home – N	984	445	144	232	216
Tatler – D	417	188	22	69	171
Vanity Fair – N	1,216	702	121	258	206
Vogue – D	2,005	747	87	308	1,105
Woman & Home – N	954	286	92	107	529
Women’s Health – N	858	289	29	59	511
Women’s Bimonthly Magazines
You & Your Wedding – U	353	203	21	35	116

Women’s Magazines Total Brand Reach (TBR) PAMCo 1 2018 Jan17-Dec17 fused with comScore Nov2017

Source:PAMCo

GB Adults 15+	Weekly Reach
	TBR	Phone	Tablet	Desktop	Print
Women’s Weekly Magazines
Chat – N	684	6	1	6	672
Closer – D	578	43	n/a	19	519
Grazia – D	233	9	n/a	10	216
Heat – D	485	25	n/a	13	449
Hello! – D	1,499	449	132	96	860
Look – D	298	122	10	15	161
Now – D	464	205	54	14	203
OK! – N	2,107	821	295	178	886
Pick Me Up! – N	330	6	1	6	318
Take a Break – N	1,448	14	n/a	22	1,419
That’s Life! – N	457	n/a	n/a	5	452
Woman – D	411	60	14	9	332

Women’s Magazines Total Brand Reach (TBR) PAMCo 1 2018 Jan17-Dec17 fused with comScore Nov2017

Source: PAMCo

Note: All brands listed have estimates published across print AND digital platforms

Note: D – digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles, Google AMP, Apple News, Flipboard)

Note: N – digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles, Google AMP, Apple News, Flipboard)

Note: U – the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles, Google AMP, Apple News, Flipboard) is included in the brand’s digital estimates

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